Digital Marketing Guides from Jane: voice search

Friday, March 10, 2017

Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine

Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
47% of millennials trust user-generated content, vs. 36% of their baby boomer counterparts. However, each generation shared a relative distrust of content created by brands. This infographic shows the generation gap of UGC. HubSpot

Survey: 60 percent of voice users want more answers and fewer search results
People who use voice search — the majority of whom prefer to do so in private vs. public — use it because it’s fast, doesn’t require reading, and gives you fewer answers to sort through. What does voice search mean for the future of search marketing? Search Engine Land

What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera

On January 18th, Twitter officially shut down Vine. In its place, Twitter launched Vine Camera, an app that can be used in place of Vine with similar features that works with Twitter. Good news — Vine users can still access their videos from Vine, but the comments and likes will be gone. AdWeek

Crazy Business Facts

Internal emails caught a team of Morgan Stanley employees sarcastically naming a subprime CDO in 2007. “Nuclear Holocaust,” “Mike Tyson’s Punchout,” “Hitman,” “Meltdown,” and “S***bag” were all considered.
Thanks in large part to cellphone cameras, “Ten percent of all of the photographs made in the entire history of photography were made last year,” according to Time.
“Globally, the production of a given quantity of crop requires 65% less land than it did in 1961,” writes author Matt Ridley.
According to Bloomberg, “The 50 stocks in the S&P 500 with the lowest analyst ratings at the end of 2011 posted an average return of 23 percent [in 2012], outperforming the index by 7 percentage points.”
U.S. charitable giving was $298 billion in 2011, according to the Giving USA Foundation. That’s more than the GDP of all but 33 countries in the world.
In December, a start-up called Contrail Systems was purchased for $176 million two days after it launched.
Netflix surged more than 50% on Jan. 24 from the previous day’s low. $1,000 invested in short-term call options would have been worth $2 million in less than 24 hours. (Please don’t try this at home.)
Apple’s cash and investments are now equal to the GDP of Hungary and more than those of Vietnam and Iraq.
According to The Telegraph, “Four in 10 girls born today is expected to live to 100. ... If trends continue, the majority of girls born in 2060 — some 60 per cent — will live to see 2160.”
Despite the overall population doubling, more babies were born in the U.S. in 1956 than were born in 2009, 2010, or 2011.