Friday, March 10, 2017

Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine


 Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
47% of millennials trust user-generated content, vs. 36% of their baby boomer counterparts. However, each generation shared a relative distrust of content created by brands. This infographic shows the generation gap of UGC. HubSpot

Survey: 60 percent of voice users want more answers and fewer search results
People who use voice search — the majority of whom prefer to do so in private vs. public — use it because it’s fast, doesn’t require reading, and gives you fewer answers to sort through. What does voice search mean for the future of search marketing? Search Engine Land

What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera

On January 18th, Twitter officially shut down Vine. In its place, Twitter launched Vine Camera, an app that can be used in place of Vine with similar features that works with Twitter. Good news — Vine users can still access their videos from Vine, but the comments and likes will be gone. AdWeek

Saturday, March 4, 2017

Vintage Patek Philippe Watch Among Timepieces 'Found' After 40 Years To Be Sold At Auction

Dormant in a forgotten vault at the Horological Society of New York for more than 40 years, a trove of vintage wrist and pocket watches will be wound again and put into the auction spotlight by Heritage Auctions.

Bidding for the four timepieces has already begun online on the Heritage Auctions website with final bids to be conducted live during the HSNY’s 151st annual Gala & Charity Auction, to be held April 3 at the General Society Library in New York. Proceeds will benefit HSNY.

The four watches are: a Patek Philippe Ref. 3514 18k gold automatic watch; an Audemars Piguet 18k gold ultra-thin pocket watch Signed Tiffany & Co., circa 1959; an Audemars Piguet 18k Gold Square watch, Ref. 5128BA, signed Tiffany & Co. circa 1960; and a Piaget $20 Saint Gaudens Gold Coin Pocket Watch signed Cartier. There’s also an enamel HSNY pin that was not in the vault with the four timepieces but is one of the few remaining vintage enamel pins from the society.




I'm on the luxury jewelry beat.  

Opinions expressed by Forbes Contributors are their own.
Dormant in a forgotten vault at the Horological Society of New York for more than 40 years, a trove of vintage wrist watches will be wound again and put into the auction spotlight by Heritage Auctions.

Bidding for the four timepieces has already begun online on the Heritage Auctions website with final bids to be conducted live during the HSNY’s 151st annual Gala & Charity Auction, to be held April 3 at the General Society Library in New York. Proceeds will benefit HSNY.

The four watches are: a Patek Philippe Ref. 3514 18k gold automatic watch; an Audemars Piguet 18k gold ultra-thin pocket watch Signed Tiffany & Co., circa 1959; an Audemars Piguet 18k Gold Square watch, Ref. 5128BA, signed Tiffany & Co. circa 1960; and a Piaget $20 Saint Gaudens Gold Coin Pocket Watch signed Cartier. There’s also an enamel HSNY pin that was not in the vault with the four timepieces but is one of the few remaining vintage enamel pins from the society.

They are expected to fetch $10,000 with proceeds going toward HSNY's educational programs and endowment fund.

HSNY said the board “rediscovered” these watches and decided to use them to fund a new annual charity auction tradition.

“It’s a remarkable find,” said Michael Fossner, Heritage Auctions watch expert. “These great watches … were of modest value when donated to the society, where they were consigned to a vault and forgotten, oblivious to the skyrocketing market outside.”

All five items are offered without a buyer’s premium and online bidding will be held until the day of the HSNY’s gala and charity auction. The auction will conclude with final bidding commencing live during the Gala, which begins at 6 p.m.