Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine

 Online Marketing News: Millennials Love UGC, Voice Search and Goodbye Vine

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
47% of millennials trust user-generated content, vs. 36% of their baby boomer counterparts. However, each generation shared a relative distrust of content created by brands. This infographic shows the generation gap of UGC. HubSpot

Survey: 60 percent of voice users want more answers and fewer search results
People who use voice search — the majority of whom prefer to do so in private vs. public — use it because it’s fast, doesn’t require reading, and gives you fewer answers to sort through. What does voice search mean for the future of search marketing? Search Engine Land

What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera

On January 18th, Twitter officially shut down Vine. In its place, Twitter launched Vine Camera, an app that can be used in place of Vine with similar features that works with Twitter. Good news — Vine users can still access their videos from Vine, but the comments and likes will be gone. AdWeek

Vintage Patek Philippe Watch Among Timepieces 'Found' After 40 Years To Be Sold At Auction

Dormant in a forgotten vault at the Horological Society of New York for more than 40 years, a trove of vintage wrist and pocket watches will be wound again and put into the auction spotlight by Heritage Auctions.

Bidding for the four timepieces has already begun online on the Heritage Auctions website with final bids to be conducted live during the HSNY’s 151st annual Gala & Charity Auction, to be held April 3 at the General Society Library in New York. Proceeds will benefit HSNY.

The four watches are: a Patek Philippe Ref. 3514 18k gold automatic watch; an Audemars Piguet 18k gold ultra-thin pocket watch Signed Tiffany & Co., circa 1959; an Audemars Piguet 18k Gold Square watch, Ref. 5128BA, signed Tiffany & Co. circa 1960; and a Piaget $20 Saint Gaudens Gold Coin Pocket Watch signed Cartier. There’s also an enamel HSNY pin that was not in the vault with the four timepieces but is one of the few remaining vintage enamel pins from the society.

I'm on the luxury jewelry beat.  

Opinions expressed by Forbes Contributors are their own.

Dormant in a forgotten vault at the Horological Society of New York for more than 40 years, a trove of vintage wrist watches will be wound again and put into the auction spotlight by Heritage Auctions.

Bidding for the four timepieces has already begun online on the Heritage Auctions website with final bids to be conducted live during the HSNY’s 151st annual Gala & Charity Auction, to be held April 3 at the General Society Library in New York. Proceeds will benefit HSNY.

The four watches are: a Patek Philippe Ref. 3514 18k gold automatic watch; an Audemars Piguet 18k gold ultra-thin pocket watch Signed Tiffany & Co., circa 1959; an Audemars Piguet 18k Gold Square watch, Ref. 5128BA, signed Tiffany & Co. circa 1960; and a Piaget $20 Saint Gaudens Gold Coin Pocket Watch signed Cartier. There’s also an enamel HSNY pin that was not in the vault with the four timepieces but is one of the few remaining vintage enamel pins from the society.

They are expected to fetch $10,000 with proceeds going toward HSNY's educational programs and endowment fund.

HSNY said the board “rediscovered” these watches and decided to use them to fund a new annual charity auction tradition.

“It’s a remarkable find,” said Michael Fossner, Heritage Auctions watch expert. “These great watches … were of modest value when donated to the society, where they were consigned to a vault and forgotten, oblivious to the skyrocketing market outside.”

All five items are offered without a buyer’s premium and online bidding will be held until the day of the HSNY’s gala and charity auction. The auction will conclude with final bidding commencing live during the Gala, which begins at 6 p.m.

Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers.

To develop and execute a successful marketing program, many brands large and small look to digital marketing agencies to help guide their strategy and execution to maximize the impact of their efforts. However, as most of you have discovered at some point, those agency relationships don’t always work out as you anticipate. Once the wooing stage has passed, you may find that you have more work and results aren’t meeting expectations.

What You Need to Know to Get Started with Account-Based Marketing

What You Need to Know to Get Started with Account-Based Marketing

Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it.

It’s all well and good to say, “We should get some of that sweet account-based marketing; I hear it’s a gold mine.” But implementing a program in a strategic way takes a little more digging.
What Is Account-Based Marketing?

My favorite definition of ABM comes from Engagio CEO Jon Miller:

“Account-based marketing: a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts.” – Jon Miller, Engagio

Think of traditional marketing as a confetti cannon. You set it off, it blankets the entire audience in confetti, and hopefully the one or two people you really wanted to confetti-ize get covered.